The about us page on many websites often get neglected when it can be one of the most important ones for you to focus on. It’s part of the trust-building you need to do to gain and maintain new clients as it gives them a history of the company and allow them to become familiar with it.
Some quick details:
- Make it about them, not you
People care about what you can do for them, not what they can do for you, so frame it in a way that makes it this way.
- Make you headline your value proposition
Grab their attention quickly and skip the “about us” title and use something that makes users want to read.
- Tell a story
Everyone loves a good story and reading about businesses is no exception, if they can identify with you they’ll be more likely to use you.
- Shuttle people to the next step
Lead readers to the products and services you want them to buy from you after reading this page.
- Avoid overstuffing
Don’t give readers too much to digest, this will cause them to leave your website.
- Test, test, test
Try making small changes to see what works better and you’ll find the perfect combination for your page.
See a more detailed explanation below.
