How can you improve your business’ about us page?
The about us page on many websites often get neglected when it can be one of the most important ones for you to focus on. It’s part of the trust-building you need to do to gain and maintain new clients as it gives them a history of the company and allow them to become familiar with it.
Some quick details:
- Make it about them, not you
People care about what you can do for them, not what they can do for you, so frame it in a way that makes it this way.
- Make you headline your value proposition
Grab their attention quickly and skip the “about us” title and use something that makes users want to read.
- Tell a story
Everyone loves a good story and reading about businesses is no exception, if they can identify with you they’ll be more likely to use you.
- Shuttle people to the next step
Lead readers to the products and services you want them to buy from you after reading this page.
- Avoid overstuffing
Don’t give readers too much to digest, this will cause them to leave your website.
- Test, test, test
Try making small changes to see what works better and you’ll find the perfect combination for your page.
See a more detailed explanation below.