The Best Mobile Marketing Tips For Local Businesses 2018
As an Ottawa-based web designer, we know how important local searches are for local businesses and it is only set to increase going into 2018! In fact, e-commerce sales made through mobile devices is set to increase by 20% year-on-year, making mobile marketing optimisation a vital focus.
This year, it has been noted that online traffic driven by mobile devices has now taken over desktops, taking up a 57% share of all traffic. This has led to Google implementing a new mobile-first algorithm which favours mobile searches. On average, people also spend 56% more time on their mobile devices than they do on their desktops, further proving the importance of mobile marketing.
Engagement through mobile devices is also staggering with smartphone conversion rates being up to 64% higher than on desktop computers. 88% of Facebook’s advertising revenue comes from mobile ads and users who seem them are 1.9x more likely to purchase the featured product. Ottawa web design agencies should be focusing on building your brand’s mobile presence.
This is likely due to the fact that mobile devices are used by people 75% of the time for social media with Snapchat and Instagram taking the lions share, boasting 100% and 98% respectively. Many companies are afraid to utilise these platforms as they are seen as being for younger audiences that are also more likely to engage with video content, 3x more likely to be precise.
Mobile website optimisation is also an important factor as 57% of users say they won’t recommend a business with a poorly designed mobile site and 61% of users are unlikely to return to a mobile site if they had trouble accessing it, with 40% visiting a competitors site instead. Using a web design agency based in Ottawa, you can develop a website that is more mobile friendly and brings an ROI that’s much bigger than your current one.
Infographic Source: Filmora