Why You Should Get A Web Agency To Design Your Website For You
Building your own website can seem like a great idea, especially with all of the Wix and Squarespace ads plastered all over YouTube. They make it seem like making your own website is as easy as clicking a dragging but there is a lot more involved with it than you might expect.
As a web design agency in Ottawa, we would like to share with you six reasons why you should get a web agency to design your website rather than trying to go it alone. We are going to discuss the following:
- The art of web design
- Saving time and money long term
- SEO
- Credibility
- Ongoing Support
- Peace of mind
The Art of Web Design
Web design is an art form, so you don’t want it to be done by someone who is inexperienced. To put this into context, if you were getting married and you were looking for a photographer, you wouldn’t ask someone who doesn’t have the relevant experience, would you? This is because this day is far too important in your life to leave it to someone who is an amateur.
This same logic applies to designing your website. It’s your company’s business card to the world, so it needs to be successful in order for it to be valuable. This is the first reason that investing in a professional to design and develop your website will pay off for you. Just like how you’ll be a million times more pleased with professional photos of your wedding day.
Saving Time and Money in the Long Run
One of the main reasons businesses will choose to make their own website is because of the low cost they have to invest in it. Of course, it’s easy enough to get a template and make your own website, but in more cases than not you’d be lacking in the creative design led skills that are necessary for targeting the right audience with your website design.
This leads to a majority of people who commit to making their own website being unsatisfied with the final product and deciding to use the skills of a professional designer anyway. It may seem easier to build your own website but in the long run, it is much easier to just with a professional agency, to begin with.
Search Engine Optimisation
The entire reason for your website existing is to showcase the products and services you offer to the people who are looking for them. To achieve this, you want to be appearing high up in search results to increase the likelihood of them clicking on your website instead of your competitors.
This is where a designer’s digital marketing knowledge will come in handy. The art of search engine optimisation is quite complex and doing it for Google alone will mean catering to over 200 different factors that affect your website’s ranking. You have to make sure that search engines know exactly what your website is about and therefore who they should be showing your website to.
Credibility
In the digital age, your website is the first impression you will make on your potential customers who are looking for the services that you offer. If you don’t have a professional looking website, you are more than likely turning away more customers than you are gaining for your products and services.
You’ve probably heard the age-old expression “you only have five seconds to make an impression” and it couldn’t be truer. In the time it took for you to read that quote, someone has made up their mind about your company. If you miss the mark then you could lose potential customers to your competition down the street.
Ongoing Support
Of course, when you decide to build your own website, the level of assistance you can expect to receive is pretty much non-existent since there’s no one you can go back to for help.
Website support won’t usually be included in the money you invest in a self-build, which means that when you experience any issues (which will happen), it’s going to cost you. Whether that be monetary by hiring a web design agency or a significant amount of your time to be spent trawling through FAQs and forums online to find a solution for your issues.
Peace of Mind
You know that feeling where you do something that you have no experience in and you never know if you’ve done it right or if its finished, that feeling is something we’d bet you’d like to avoid.
We’ve spoken about how important your website is to your business and this level of uncertainty isn’t going to be good for it. This is why hiring a professional web designer allows you to have someone who you trust to guide you through the web design process to make sure it’s all running efficiently. How much is this worth to you?
